This sneak peek from my new book, Photography: Basics, Business, and Best Practices will explain the journey of how I chose professional photography as a profession. From being fascinated with capturing images as a child to mastering my craft and turning it into a business, I continue to strive for excellence everyday in my career making timeless images for my clients.
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If you're a business owner, there's no doubt you've heard the catch phrase "branding & strategy," but are you in tune with what it means and are you applying it to your business? Keep reading for seven reasons why this isn't just another corporate buzzword, and why it's something you can't afford to ignore.
In today’s demanding marketplace, customers want to get more for their money. We’ve seen it too many times, and you’ve probably experienced it: You scour the web for “reputable” companies offering great deals on the products or services you’re looking for, only to be nickled and dimed for a generic-at-best experience and hit over the head with extra fees. Soon you’re paying out the nose for what you thought was an all-inclusive service, and now your project is nowhere near what you were quoted (but you already signed the contract and it would be too much trouble to switch at this point). Sound familiar?
Well, MTI has good news. We’re here to combat these unscrupulous business practices, at least in the world of photography (but hey, a revolution has to start somewhere, right?) It’s like the Wild West out there: forget “best practices” — hidden charges and shady sales tactics are running rampant and you need to protect yourself!